Medisquare Multispeciality Hospital: A Symphony of Specialties Takes Center Stage Online
Medisquare Multispeciality Hospital, a haven for comprehensive healthcare, partnered with Namastory to amplify their digital presence and showcase the expertise of Dr. Ekta (Oncology), Dr. Mitesh (Parkinson's Disease), and their esteemed team across various specialties.
The Challenge
Medisquare Multispeciality Hospital sought to:
- Establish a strong brand identity for the newly launched facility.
- Drive patient acquisition across diverse specialties, with a specific focus on Parkinson's disease awareness.
- Encourage existing patients to return for continued care.
- Leverage the power of local SEO to attract patients seeking appointments.
The Namastory Approach
Namastory crafted a strategic social media marketing and content creation plan to address Medisquare Multispeciality Hospital's unique goals. Here's a breakdown of our approach:
- A Grand Launch with a Focus: We orchestrated a successful launch event inviting over 100 doctors from various disciplines, generating buzz within the medical community.
- Multi-Specialty Content Strategy: We developed informative and engaging content campaigns focusing on:
- Cancer awareness and education.
- Raising awareness about Parkinson's disease, including its symptoms, diagnosis, and treatment options.
- Highlighting the expertise of Dr. Ekta and Dr. Mitesh in their respective fields.
- Patient Trust Through Testimonials: Sharing video testimonials from satisfied patients helped build trust and credibility for Medisquare Multispeciality Hospital.
- Showcasing Advanced Care: High-quality content showcased the hospital's cutting-edge facilities and the team's commitment to exceptional patient care.
- Leveraging Local SEO: We optimized Medisquare Multispeciality Hospital's Google My Business listing, ensuring it surfaced prominently in local searches. Additionally, we strategically utilized the GMB messaging function to facilitate patient inquiries and appointment bookings.
- Targeted Online Advertising: We implemented targeted Google Ads and Meta Ads campaigns to drive brand awareness and patient acquisition across all specialties.
- Re-engagement Efforts: Strategic communication channels were designed to reconnect with past patients, encouraging essential follow-up care.
Final Result
The Namastory strategy for Medisquare Multispeciality Hospital yielded impressive results:
- A Thriving Start: Patient footfall commenced on day one, signifying the campaign's effectiveness in generating immediate patient interest.
- Growing Digital Presence: Appointments booked through Google My Business started within a week of opening, and website traffic increased by 25%, indicating a significant boost in online discoverability.
- Organic Social Media Engagement: Organic social media engagement witnessed a steady growth of 20% month-on-month, highlighting a receptive audience for Medisquare's informative content.
- Local SEO Success: Local SEO efforts and the GMB messaging function facilitated over 10 daily inquiries, demonstrating the effectiveness of local search optimization.
- Building Patient Relationships: Targeted re-engagement efforts fostered stronger patient relationships and encouraged follow-up care.
In Conclusion:
The Namastory and Medisquare Multispeciality Hospital collaboration exemplifies how a data-driven digital marketing strategy can empower a newly launched multispecialty hospital. By establishing a strong brand identity, raising awareness across diverse specialties, optimizing local SEO, and implementing targeted marketing tactics, we were able to successfully launch Medisquare Multispeciality Hospital, generate patient interest, and foster patient engagement.
Category:
Multispecialty Hospital
Platforms:
Facebook, Instagram, GMB
Service:
Social Media Marketing
Client:
Medisquare Hospital
Date: