Sunrise Women's Hospital: Blooming Online with Compassionate Care
Sunrise Women's Hospital, a beacon of hope for women's health, partnered with Namastory to cultivate a strong digital presence and establish Dr. Sneha Arora, a renowned gynecologist, infertility specialist, and maternity care provider, as a trusted authority in the region.
The Challenge
Sunrise Women's Hospital aimed to:
- Launch the hospital smoothly and generate awareness before the grand opening (soft launch).
- Drive patient acquisition from day one, focusing on maternity, infertility, and gynecological care.
- Establish Dr. Arora's expertise in these critical women's health areas.
- Encourage referrals from other doctors within the medical community.
- Leverage local SEO to attract patients seeking appointments.
The Namastory Approach
Namastory crafted a strategic social media marketing and content creation plan to propel Sunrise Women's Hospital towards success. Here's a glimpse into our approach:
- A Soft Launch with a Digital Boom: We orchestrated a targeted pre-launch social media campaign to generate excitement and patient interest before the grand opening.
- Content Focused on Women's Health: We developed informative and educational content campaigns focusing on:
- Raising awareness about common gynecological issues and preventive measures.
- Addressing infertility concerns through FAQs and informative content.
- Highlighting the importance of timely consultation with a qualified doctor for women's health concerns.
- Building Trust with Patient Testimonials: Sharing video testimonials from satisfied patients helped build trust and credibility for Dr. Arora and Sunrise Women's Hospital.
- Showcasing Expertise and Facilities: High-quality content showcased the hospital's advanced facilities and Dr. Arora's compassionate approach to patient care.
- Local SEO Optimization: We optimized Sunrise Women's Hospital's Google My Business listing, ensuring it surfaced prominently in local searches for women's health specialists. We also strategically utilized the GMB messaging function to facilitate patient inquiries and appointment bookings.
- Targeted Online Advertising: We implemented targeted Google Ads and Meta Ads campaigns to reach women seeking maternity, infertility, and gynecological care in the region.
Final Result
The Namastory strategy for Sunrise Women's Hospital yielded impressive results:
- A Successful Soft Launch: Patient footfall commenced on day one, signifying the effectiveness of the pre-launch campaign in generating immediate patient interest.
- Growing Digital Presence: Appointments booked through Google My Business started within a week of opening, and local SEO efforts facilitated over 10 daily inquiries, demonstrating the effectiveness of our local optimization strategy.
- Organic Social Media Engagement: Organic social media engagement witnessed a steady growth of 20% month-on-month, highlighting a receptive audience for Sunrise Women's Hospital's informative content.
- Building Trust and Expertise: The informative content and patient testimonials helped establish Dr. Arora's expertise and build trust among potential patients and referring doctors.
In Conclusion:
The Namastory and Sunrise Women's Hospital collaboration exemplifies how a strategic digital marketing strategy can empower a newly launched women's healthcare facility. By creating informative content, leveraging local SEO, implementing targeted advertising, and showcasing Dr. Arora's expertise, we were able to successfully launch Sunrise Women's Hospital, generate patient interest, and position Dr. Arora as a trusted authority in women's healthcare.
Category:
Women's Hospital
Platforms:
Facebook, Instagram, GMB
Service:
Social Media Marketing
Client:
Sunrise Women's Hospital
Date: