IndoVasc Hospital: Boosting Brand Awareness and Expertise Through Social Media
IndoVasc Hospital, a leading name in vascular care, partnered with Namastory to amplify their digital presence and establish Dr. Srujal Shah, a renowned vascular and endovascular surgeon, as a thought leader in Gujarat.
The Challenge
IndoVasc Hospital aimed to:
- Increase brand awareness and establish itself as a trusted center for vascular care in Gujarat.
- Showcase Dr. Shah's expertise and build trust with potential patients.
- Drive patient acquisition through their website and social media channels.
The Namastory Approach
Namastory curated a data-driven social media marketing and content creation strategy to achieve IndoVasc Hospital's goals. Here's how we did it:
- Content is King: We crafted engaging and informative content that resonated with the target audience. This included:
- Educational videos featuring Dr. Shah providing valuable advice and tips on vascular health issues.
- Informative posts on common vascular conditions like varicose veins, including when to seek immediate medical consultation.
- Post-surgical care guides to empower patients during their recovery journey.
- Preventive measures to raise awareness and encourage healthy habits.
- Short and Sweet Videos: Leveraging the power of short-form video content, we created bite-sized videos that were easy to consume and share across social media platforms.
- Building Trust and Expertise: By consistently delivering high-quality content featuring Dr. Shah's insights, we helped establish him as a leading authority in vascular surgery within Gujarat.
Final Result
The Namastory strategy for IndoVasc Hospital yielded impressive results:
- Patient Footfall Soared: Patient footfall saw a remarkable 3X increase, a testament to the campaign's effectiveness in driving awareness.
- Website Traffic Surge: Website unique visitors skyrocketed by a staggering 10X, indicating a significant improvement in online discoverability.
- Appointments on Autopilot: Appointments booked through the website surged by an incredible 18X, highlighting the campaign's ability to convert website traffic into paying patients.
- Organic Engagement Uplift: Organic social media engagement witnessed a healthy 30% increase, signifying a more engaged and receptive audience for IndoVasc Hospital's content.
In Conclusion:
The Namastory and IndoVasc Hospital collaboration is a shining example of how strategic social media marketing and content creation can propel a healthcare brand forward. By focusing on patient education, building trust, and showcasing expertise, we were able to significantly increase brand awareness, establish Dr. Shah as a leader in his field, and ultimately drive patient acquisition for IndoVasc Hospital.
Category:
Hospital
Platforms:
Facebook, Instagram
Service:
Social Media Marketing
Client:
IndoVasc Hospital
Date: