Pain Care Clinic: Finding Relief Through Digital Education
Pain Care Clinic, a leader in pain management, partnered with Namastory to amplify their digital presence and make Dr. Palak Mehta, a renowned pain specialist, a household name in Ahmedabad.
The Challenge
Pain Care Clinic aimed to:
- Increase brand awareness and establish itself as the go-to destination for comprehensive pain management solutions in Ahmedabad.
- Encourage existing patients to return for continued care.
- Drive awareness of their four branches across Ahmedabad, ensuring convenient access for patients.
The Namastory Approach:
Namastory crafted a strategic social media marketing and content creation strategy to address Pain Care Clinic's unique goals. Here's a breakdown of our approach:
- Pain Education Through Video: We leveraged the power of short-form video content to educate viewers on:
- Common causes of pain and effective treatment options.
- The importance of avoiding unnecessary surgeries for pain management.
- The benefits of incorporating yoga and fitness into a pain management routine.
- Showcasing Expertise: We created content highlighting the advanced facilities available at each of Pain Care Clinic's four branches in Ahmedabad.
- Building Trust with Patient Testimonials: By sharing video testimonials from satisfied patients, we helped build trust and credibility for Dr. Mehta and the Pain Care Clinic.
- Local SEO Optimization: We optimized Pain Care Clinic's Google My Business listings, ensuring each branch appeared prominently in local searches, leading to a significant increase in calls to the reception desks.
- Engaging Educational Content: We developed informative and educational social media content featuring Dr. Mehta's insights and offering valuable tips for pain management and prevention.
- Targeted Online Advertising: We implemented strategic Google Ads and Meta Ads campaigns to drive brand awareness and patient acquisition across all four branches.
Final Result
The Namastory strategy for Pain Care Clinic yielded impressive results:
- Thriving Patient Footfall: Patient footfall increased by a remarkable 4.5 times, signifying the campaign's effectiveness in attracting new patients.
- Website Traffic Boom: Website unique visitors skyrocketed by a staggering 12 times, indicating a significant improvement in online discoverability.
- Google My Business Boost: Appointments booked through Google My Business listings increased by a substantial 26%, highlighting the effectiveness of local SEO efforts.
- Highly Engaged Audience: Organic social media engagement increased by a healthy 36%, signifying a more receptive audience for Pain Care Clinic's content.
- Increased Branch Awareness: Local SEO efforts and targeted advertising ensured all four Pain Care Clinic branches received increased patient inquiries.
In Conclusion:
The Namastory and Pain Care Clinic collaboration is a prime example of how a data-driven digital strategy can empower a pain management clinic. By focusing on patient education, building trust through testimonials, and optimizing local SEO, we were able to significantly elevate brand awareness, drive patient acquisition across all branches, and encourage existing patients to return for continued care.
Category:
Pain Care
Platforms:
Facebook, Instagram
Service:
Social Media Marketing
Client:
Pain Care Clinic
Date: