Pinaksh Cancer Hospital: A Beacon of Hope Ignites Through Digital Strength
Pinaksh Cancer Hospital, a symbol of unwavering hope in the fight against cancer, partnered with Namastory for a comprehensive launch strategy encompassing everything from nomenclature and branding to website development and social media marketing.
The Challenge
Pinaksh Cancer Hospital embarked on a journey to:
- Establish a strong brand identity that reflected Dr. Deepak Rao's vision and values.
- Create a buzz around the hospital's launch, attracting patients from day one.
- Develop a robust digital presence to educate the community about cancer and build trust.
- Foster patient engagement and encourage follow-up care.
The Namastory Approach
Namastory devised a multifaceted strategy to empower Pinaksh Cancer Hospital's launch and ongoing success. Here's a glimpse into our approach:
- Branding the Fight Against Cancer: We crafted a logo and branding strategy that embodied the hospital's values, mission, and vision.
- A Grand Launch for a Noble Cause: We orchestrated a successful launch event, inviting over 150 doctors from various specializations, generating significant buzz within the medical community.
- Spreading Awareness and Hope: We launched educational and informative social media campaigns to raise awareness about different types of cancers and empower the community with knowledge.
- Showcasing Expertise and Facilities: High-quality content showcased Pinaksh Cancer Hospital's advanced facilities and the expertise of Dr. Rao and his team.
- Building Trust with Patient Testimonials: Sharing genuine patient testimonials instilled trust and hope in potential patients.
- Multi-Channel Marketing: We implemented a combination of Google Ads, Meta Ads, and targeted WhatsApp campaigns to maximize brand awareness and patient acquisition.
- Re-engaging Past Patients: Strategic communication channels were used to reconnect with past patients, encouraging essential follow-up care.
- Building a Strong Network: We fostered partnerships with relevant doctors in the region, expanding Pinaksh Cancer Hospital's reach and influence.
Final Result
The Namastory strategy for Pinaksh Cancer Hospital yielded remarkable results:
- A Strong Start: Patient footfall commenced on day one, a testament to the effectiveness of the launch campaign.
- Growing Digital Presence: Appointments booked through Google My Business increased by 15%, while organic social media engagement witnessed a steady growth of 30% month-on-month.
- Building Trust and Hope: The informative content and patient testimonials helped build a strong reputation and instill trust in the community.
- Increased Patient Engagement: Multi-channel marketing and targeted re-engagement efforts led to a significant increase in patient interaction.
In Conclusion:
The Namastory and Pinaksh Cancer Hospital collaboration is a shining example of how a well-rounded digital strategy can empower a newly launched cancer care facility. By establishing a strong brand identity, raising awareness, building trust, and implementing effective marketing tactics, we were able to successfully launch Pinaksh Cancer Hospital, generate patient interest, and foster patient engagement.
Category:
Oncology/Cancer Care
Platforms:
Facebook, Instagram
Service:
Branding, Social Media Marketing
Client:
Pinaksh Cancer Hospital
Date: