Shraddha Children's Hospital: Nurturing Trust and Expertise Through Digital Care
Shraddha Children's Hospital, a haven dedicated to child wellness, partnered with Namastory to cultivate a strong digital presence and establish Dr. Kiran Shah, a renowned pediatrician, as a beacon of expertise in the region.
The Challenge
Shraddha Children's Hospital sought to:
- Amplify brand awareness and solidify its position as a trusted provider of exceptional pediatric care.
- Position Dr. Shah as a leading authority in child health, fostering trust with parents.
- Drive patient acquisition through online channels like Google My Business and social media.
The Namastory Approach
Namastory implemented a comprehensive social media marketing and content creation strategy tailored to Shraddha Children's Hospital's unique goals. Here's a glimpse into our approach:
- Content that Cares: We crafted informative and engaging content that resonated with parents' concerns:
- Educational content addressing common childhood illnesses, empowering parents with knowledge.
- Informative posts highlighting the importance of essential childhood vaccinations.
- Bite-sized videos showcasing the hospital's facilities and services.
Social media content that provided valuable educational and informative tips for parents.
- Harnessing the Power of Local SEO: We optimized Shraddha Children's Hospital's Google My Business listing, ensuring it surfaced prominently in local searches, leading to a significant increase in calls to the reception.
- Building Trust with Parents: By consistently delivering high-quality content featuring Dr. Shah's insights and expertise, we helped establish him as a reliable source of information and a trusted pediatrician in the region.
Final Result
The Namastory strategy for Shraddha Children's Hospital yielded remarkable results:
- Patient Footfall Surge: Patient footfall witnessed an impressive 5X increase, a testament to the campaign's success in driving awareness.
- Website Traffic Boom: Website unique visitors skyrocketed by a staggering 15X, indicating a significant improvement in online discoverability.
- Google My Business Boost: Appointments booked through Google My Business listings increased by a substantial 30%, highlighting the effectiveness of local SEO efforts.
- Engaged Social Media Community: Organic social media engagement increased by a healthy 25%, signifying a more receptive audience for Shraddha Children's Hospital's content.
- Highly Successful Local Ads: Our Google Ads and Meta Ads campaigns effectively targeted local parents, further increasing patient footfall and brand awareness.
In Conclusion:
The Namastory and Shraddha Children's Hospital collaboration serves as a compelling example of how data-driven digital marketing can empower a pediatric healthcare brand. By focusing on parent education, building trust, and local SEO optimization, we were able to significantly elevate brand awareness, establish Dr. Shah as a leading pediatrician, and ultimately drive patient acquisition for Shraddha Children's Hospital.
Category:
Children Hospital
Platforms:
Facebook, Instagram
Service:
Social Media Marketing
Client:
Shraddha Children's Hospital
Date: